Ancient medicine, for the modern era. Led by Dr. Sahar Naghibi.
OS 1.0 Package
The Story
The wayfinder.
Dr. Sahar represents what every patient deserves in a relationship with their doctor: an opportunity to be understood. Through her brand, Wellness House, Dr. Sahar serves a diverse patient population in PNW (WA) and DC (MD) territories.
pineapple life | Snoqualmie, WA | Health & wellness
Our Role
When we connected with Dr. Sahar, she was preparing to break into a new territory. Our role was to help develop a new brand identity that would stand out.
Our Role
Brand
Doctor sahar
Artificial intelligence
Brand Ecosystem
Simple, natural, earthy-tones. The brand assets scale well across the full ecosystem, from client forms to landing pages.
Sahar [founder]
Drawn to naturopathic medicine early on, Sahar leads her practice with a client-first approach. Her personal brand laid the foundation for her company, Wellness House, creating a fully aligned brand.
Custom GPT
In addition to Sahar’s brand identity, we also created a generative AI (GPT) that serves as a “brand voice” resource when creating content or copy for the brand.